SONY

‘Scream in High Definition’
A celebration of digital art, brought to you by Sony BRAVIA™

To celebrate the launch of the groundbreaking BRAVIA™ E4000 series, Sony have announced a creative partnership with the acclaimed gallery Scream, owned by rock legend Ronnie Wood, to curate the first exhibition to showcase art on a genuinely innovative digital canvas. This pioneering collaboration brings together the dynamic ethos of Scream with the breathtaking picture quality and functionality of Sony BRAVIA™ to create an exhibition like no other.

Sony BRAVIA™ LCD TV’s will form the basis of a week-long exhibition from 7th July, showcasing a piece of unique art by Ronnie Wood, as well as a selection of unique digital content from a handful of Scream endorsed artists. In addition to this, collectors and enthusiasts can purchase the exhibition artwork alongside the new BRAVIA™ E-Series on a limited edition USB key, designed by resident Scream artist, Bruce French.

The picture perfect BRAVIA™ E4000 series is the ideal partner for the exhibition, allowing customers to create a personal artistic statement and display stunning still images in their own homes. The innovative picture frame mode has been developed to bring images to life in High Definition detail, whilst the clean, understated design stylishly compliments the décor of any room.

The Scream gallery, positioned in the heart of Mayfair was inspired by Ronnie Wood’s own career as an internationally acclaimed artist. The gallery, curated by Ronnie’s son Tyrone Wood, is described as having a chameleon spirit, regularly evolving and transforming to break the boundaries and take art to new levels.
Tyrone Wood comments; “The partnership between Sony BRAVIA™ and Scream really excites me. We are continually looking to break the mould as far as art is concerned to stretch beyond traditional art enclaves and embrace diversity. Displaying brand new pieces in this dynamic format allows us to make art less intimidating and more interactive.”

Darren Ambridge, Sony United Kingdom Limited added; “The partnership between Scream and Sony BRAVIA™ is a fantastic way for us to demonstrate the technical capabilities and innovative functionality of the new E-Series range, as well as offering our customers a unique opportunity to acquire an original artwork from a collection of the UK’s most contemporary artists.”

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